Monday 18 November 2013

Retail Finance – Key to Business Growth


Retail finance can be seen as that magical stick with the help of which a business owner can not only increase the number of footfalls in his business through an effective publicity medium; but also as a ladder which gives a shopkeeper the opportunity to reach for the skies. To explain in simple terms, retail financing is that option which a business owner makes available to the customer at the point of sales when the customer runs out of cash but still requires a product or a service.  

For a customer in such a situation, there are only two possible alternatives – either make arrangement for credit or forego the product. But when a business makes available the option of credit to the customer on the basis of some installments, a third way emerges. This makes it possible for the customer to buy the product after the payment of a partial amount of the money, but not worry about the entire credit immediately; which is then deducted on a monthly basis. This is a win-win situation for both parties, especially for the shop owner providing him with a greater impetus for business growth. 

The reason lies in the fact that the consumer gets the products that he desires with a monthly installment scheme that does not give him much of a pocket pinch; but rather, makes him see the business with a favorable eye. A condition; which he then shares with people around him, which in turn leads to more footfalls and ultimately higher profits for the company. 

But the thing to be kept in mind is that the factors involved in retail finance follow the waterfall or the dominos effect; and so it is imperative to play all your business cards cautiously.

To know more about retail finance options, visit: http://www.atlanticus.com

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